Participants in the USA Today Ad Meter will be able to view Super Bowl ads on YouTube and vote for their favorites, and those videos will also appear on the Ad Meter results pages.
YouTube began its AdBlitz initiative 14 years ago to provide a single destination for Super Bowl spots, and this year’s version will be broken up into content categories such as comedy, sentimental, informative, dramatic, action-packed and inspirational.
Brian Albert, managing director of YouTube parent company Google, said in a release, “The Super Bowl is the biggest advertising event of the year, and fans view, like, comment on and share their favorite ads digitally before, during and after the Big Game. We’re so excited that our partnership with USA Today’s distinguished Ad Meter rating will make it even easier for fans to find the most popular Big Game ads on YouTube.”
USA Today Sports Media Group general manager Chris Pirrone added, “We are thrilled to be partnering with YouTube as our official video-sharing platform for USA Today’s 32nd Ad Meter, which brings new elements to this year’s Ad Meter. As a long-standing program that amplifies consumer’s feedback about Super Bowl commercials, this year, we will incorporate YouTube’s data insights into our Ad Meter platform to provide a more robust picture on the popularity and social sentiment for this year’s Super Bowl ads.”