Variety is on the Block

Reed Business Information announced today that it is putting Variety up for sale again. Parent company Reed Elsevier tried to sell Variety and all its other RBI b-to-b’s back in 2008, but was unable to get their asking price due to the global financial collapse.

Says RBI CEO Mark Kelsey: “Variety is an iconic title serving the film and entertainment industry for more than 100 years. With RBI’s increasing focus on data services, and the sale of our other US print magazines, it now makes sense for us to sell the business. Variety has an incredibly talented team who have successfully innovated and expanded the franchise in industry news and analysis. I have no doubt the business will continue to thrive under new ownership.”

Nikki Finke, meanwhile, is taking credit for the impending sale. She also admits to wondering just how big Variety president Neil Stiles’ office is. Can’t see Deadline taking that plunge, satisfying as it would undoubtedly be for Finke.