Vegas Calls Prince Harry Scandal ‘A PR Boon’

Here at PRNewser, we’ve reported on all the breaking details of ginger troublemaker Prince Harry’s latest scandal, because we’re all about keeping the public informed on the things that matter most.

We even theorized that his drunk nude photo romp would serve as an excellent advertisement for the Las Vegas experience—and according to a report just released by the Las Vegas Convention and Visitors Authority, we were exactly right!

City power players immediately saw the potential PR value of this incident—they released a clever ad campaign in August designed to “shame” those who leaked the Harry pics for violating the sacred “What Happens in Vegas” code. The campaign involved a full-page USA Today ad, a gimmicky “Know the Code” website, and a video spot:

Today’s report claims that the print ad reached 154 million people and estimates the overall PR value of the incident at $23 million, though we’re not sure how they reached that number since the agency “can’t track how much of the attention translated into actual Las Vegas visits.”

We always found the “What Happens…” tagline to be a bit much, but it does read better than the more realistic “Las Vegas: Encouraging Bad Behavior Since 1911!”

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.
Publish date: October 10, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT