Video On Newspapers’ Sites Surges

An analysis of almost 200 newspaper Web sites shows a surge in video-related activity last year, according to Web video provider Brightcove.
The 187 newspaper sites uploaded an average of 638 videos per month in 2008, up from 186 per month in 2007. And the total number of consumers streaming video from these sites jumped 35 percent quarter over quarter. Online market research analysis company eMarketer claims that online video advertising will grow 45 percent this year.
“While the data and trends point to many positive signs, the question remains whether newspaper publishers will be able to ramp their digital initiatives and evolve their operations in time to save their businesses and ensure a growth position when they come out on the other side of the current recession,” wrote Brightcove Communications Director Josh Hawkins on Brightcove’s blog.

Publish date: April 8, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT