Video: The Best Way for Marketers to Work With Influencers

Finding the right voice for your brand

- Credit by Video: John Tejada, Josh Rios; Editor: Breana Mallamaci

Influencer marketing has gone from a niche tactic to an essential component of any brand marketing budget. But how can marketers be assured an influencer is representing their brand the right way? And what should influencers know about partnering with the right brand?

In this episode of The Pivot, we talk with Mae Karwowski, founder and CEO of influencer marketing agency Obviously about the trends guiding brands and influencers today.

Publish date: August 16, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT