Wall Street Journal Gets People To Pay For Content, So Why Can’t Every Newspaper?

The Wall Street Journal has been able to convince millions of readers to pay for full access to the paper’s digital content. Executive Editor of WSJ.com, Alan Murray, explains how (and maybe Arthur Salzberger Jr. should take some notes).

Alan Murray of The Wall Street Journal on charging for content from Nieman Journalism Lab on Vimeo.

Publish date: April 10, 2009 https://stage.adweek.com/digital/wall-street-journal-gets-people-to-pay-for-content-so-why-cant-every-newspaper/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT