Walmart has added logistics company Postmates to its list of grocery-delivery partners. The two will serve customers in Charlotte, N.C.
In March, Walmart said it planned to tap into its network of more than 18,000 personal shoppers and crowdsourced delivery services to offer grocery delivery to 40 percent of U.S. households by the end of the year. According to a company statement, the Postmates partnership helps it reach thousands of customers in Charlotte.
“It’s a good test market for both of us—Walmart has a strong grocery presence there, and we have a strong delivery network,” said Dan Mosher, senior vice president and merchant lead at Postmates. “It’s a good market. It’s not like the biggest that either of us serve, but it’s a good place to start to test the power of online grocery delivery.”
Walmart also offers grocery delivery in Denver, San Jose, Phoenix, Dallas, Tampa and Orlando. Other delivery partners include Uber and Deliv.
After a customer places a grocery delivery order online or via the Walmart Grocery app, Walmart’s personal shoppers select the items, and a courier picks up and delivers the order. Walmart’s online grocery delivery service has a $9.95 fee and requires a $30 minimum.
The retailer also offers a grocery pickup service, which is available in 1,200 stores with 1,000 to be added this year.
“If you think about the grocery wars in general, this is a great product offering and the price for those who shop online—they’re paying the same they do in store, which is a really big deal,” a Walmart rep said said. “They get the same everyday low prices that they would in stores from the comfort of their couch.”
Postmates also partners with local merchants to offer grocery delivery via its website.