My colleague Christine Brewer wrote a quick article for our friends over at Canada Adopts. I quickly made an ad with just a $1 lifetime budget and some light targeting to people who like adoption, foster care, and are standing for other similar causes.
I didn’t think much would come of it with such a large audience and such a small budget.
But man, was I wrong…
Adoption Australia, the national adoption organization for Australia, found the post, and liked / shared it.
Adoption Australia has an audience of about 1,500 people. But not only did they share it with those fans, they tagged someone else in their comment:
Sunday Night, a TV show in Australia, who then also shared the post.
After digging around I found that they, too, support adoption and other related causes — so their audience is based on families.
Not only did the people who run Sunday Night’s social media see this but then shared this with a potential reach of 165,000 people.
Which would explain the sudden bump in worldwide traffic to Christina’s blog.
See how for just $1, you can make some serious ripples? It all comes down to who you target.
Do you have a dollar to spare to spread your message?
Top image courtesy of Shutterstock.