What Type of Chipotle Customer Are You? Find Out via an AR Instagram Filter

The fast-casual chain leveraged social listening on the photo- and video-sharing network, Twitter

Chipotle became the first fast-casual restaurant brand to debut a customized Instagram AR filter Chipotle/Instagram
Headshot of David Cohen

Just when you thought the types of online quizzes attributed to sites like BuzzFeed were relegated to the internet’s recycle bin, enter: What type of Chipotle customer are you?

Fast-casual chain Chipotle said it leveraged its social listening tools on Twitter and Instagram to compile a list of fun comments that describe its customers in a tongue-in-cheek way.

The result: Chipotle became the first fast-casual restaurant brand to debut a customized Instagram augmented reality filter.

Chipotle/Instagram
Chipotle/Instagram

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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