The ecosystem of social media management tools is as diverse as the platforms themselves.
Seriously Social and G2 Crowd recently compared the ratings of four popular tools: Hootsuite, Sprout Social, AgoraPulse and Sendible. While Hootsuite has the largest market presence, it doesn’t mean that they were always the highest-rated.
Seriously Social blogged about the importance of social media management tools:
They’re certainly not going to solve all your problems.
They’re not a replacement for planning and implementing a social media strategy.
However, the right tool or series of tools can help you become much more effective and productive. It can also help you make smarter decisions and be quicker at reacting to opportunities, events and situations. Make sure you have a plan and a strategy first, but having the right tool or series of tools at the heart of your work is going to be vital – particularly as you scale things upwards.
Which tool is right for you? You might want to consult the infographic below before making your decision.