Forest Lawn Takes Obituaries to the Next, Digital Level

To showcase the latest version of its “Eternal Tribute” obituary product on the Web, Boston firm Tributes Inc. is pointing media to the example of an everlasting memorial page for Whitney Houston.

On this same day, in concert with the National Funeral Directors Association (NFDA) convention taking place all week in Charlotte, North Carolina, Tributes Inc. is also trumpeting the fact that they have entered into a digital partnership with SoCal’s Forest Lawn. From today’s release:

The platform has been integrated with Forest Lawn’s systems to streamline obituary data collection and management and the Tributes team is collaborating with Forest Lawn to introduce new technologies. Forest Lawn will be fully leveraging Tributes’ flagship product, the Eternal Tribute.

“At Forest Lawn we are continually looking for ways to move our business forward, in particular our approach surrounding online obituaries. After careful consideration, we selected as our obituary platform provider” said Rodolfo Saenz, senior vice president marketing, Forest Lawn.

The Eternal Tribute platform is tasteful and impressive. When a user clicks “Send Condolences,” they can compose a message and-or arrange for a memorial gift. Other sections in the Houston example cull AP content and allow for an anniversary reminder to be set. Here’s another non-celebrity example of the Eternal Tribute template.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: October 8, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT