Why Some Old Media Still Don’t Get It




Do not adjust your computers (netbooks, handhelds, or wherever you’re reading this). The above is a portion of an actual email we received today from one of the broadcast networks. The name of the network and the individual are being withheld to protect the innocent.
We were being pitched a story and we suggested the network use Twitter to communicate their message, and then we’d pick it up as a story here on WebNewser. But the network’s “Twitter expert” doesn’t work on Fridays.
Really? A Twitter expert. Doesn’t that just sum it up?


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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