With All Due Respect: Alive and Kicking

The rumors weren't true.

In a surprising twist, the fate of the Mark Halperin and John Heilemann hosted With All Due Respect on Bloomberg TV–which many thought was not long for this world–is being extended by half an hour, getting the 5-6 p.m. ET spot on Bloomberg TV starting Nov. 2.

“The show continues to bring in a new, politics-savvy audience to Bloomberg TV,” wrote global head of Bloomberg TV and radio Al Mayers in a memo to staff, “while making huge strides on the digital front — already ranking #4 in online video viewers among all political news outlets.”

Compare that to what was being said about the fate of the show in the months leading to this announcement.

From Politico:

In yet another blow to the company, Bloomberg political reporter Dave Weigel announced earlier this week that he would be leaving for The Washington Post. Weigel was part of the Bloomberg Politics project led by “Game Change” co-authors Mark Halperin and John Heilemann. Several sources have told the On Media blog that Bloomberg (the man) holds a similarly negative opinion of that project and of its related Bloomberg Television show, “With All Due Respect.”

New York magazine, at the beginning of this month:

According to a Bloomberg adviser, the former mayor has said he doesn’t want to renew Heilemann and Halperin’s contract after the 2016 election. “Some days he thinks what they do is good and other days isn’t,” a Bloomberg adviser told me. “But ultimately it doesn’t fit the mission of what he wants to do with the television network.”

But in a statement the following day to HuffPost, Michael Bloomberg effectively denied those rumors:

“I’ve become a devotee of Bloomberg Politics,” Bloomberg said in a statement to The Huffington Post. “It’s an important part of our TV line-up and our strategy, giving our customers the news and people they need going into election season. I fully support it.”

Looks like Bloomberg meant it.

Publish date: October 22, 2015 https://stage.adweek.com/digital/with-all-due-respect-alive-and-kicking/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT