WWE Creates Channel on TikTok

Entrance themes for over 30 wrestlers are available

TikTok users can incorporate entrance themes into their own unique videos - Credit by WWE/TikTok
Headshot of David Cohen

WWE climbed into the ring with TikTok, debuting an official channel on the video creation and sharing platform.

The channel debuted with the entrance themes for more than 30 WWE Superstars and Hall of Famers including “Stone Cold” Steve Austin, The Undertaker, Ultimate Warrior, Becky Lynch, John Cena and Sasha Banks.

TikTok users can incorporate those entrance themes into their own unique videos.

Mayan Scharf, who works on global partnerships for TikTok, said in a release, “By capturing the passion and thrill of wrestling, WWE is at the forefront of bringing together sports and entertainment in an unconventional and fun way. Through our partnership with WWE, we’re looking forward to bringing the excitement of the WWE experience to TikTok’s global community.”

WWE executive vice president of advanced media Jayar Donlan added, “We are thrilled to be launching this partnership, which offers a new level of engagement with WWE content by enabling the TikTok community to create their own shareable stories tied to WWE‘s world renowned Superstars.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 13, 2019 https://stage.adweek.com/digital/wwe-creates-channel-on-tiktok/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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