Yahoo! and Wenner Media Strike a Cross Branding Deal

Yahoo! and Wenner Media are teaming up to create new content as part of a new cross-branding deal. Under the agreement, Yahoo!’s omg! and Yahoo! Music will share content and maintain a brand presence with Us Weekly, Rolling Stone and Men’s Journal; and vice versa.

The reason for the deal is simple: To extend all of the brands’ reach.

“This partnership combines boutique-quality entertainment content with unmatched scale,” said David Kang, Wenner Media’s chief digital officer, in a statement. “Rolling Stone and Us Weekly are iconic brands in music and celebrity news. As a leader in digital media, Yahoo! is the perfect partner to help these brands grow their digital footprint.”



Publish date: October 31, 2012 https://stage.adweek.com/digital/yahoo-and-wenner-media-strike-a-cross-branding-deal/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
{"taxonomy":"","sortby":"","label":"","shouldShow":""}