Yahoo DIY Launches

Yahoo’s latest attempt at tightly focused sites — Yahoo DIY — is now live. The site is edited by Katie Brown, who joined Yahoo in late August. Brown made a name for herself as host of public television’s Katie Brown Workshop. 

As with a few other new Yahoo sites — like Yahoo Beauty, Yahoo Style and Yahoo Health — Yahoo DIY has giant block links of editorial interspersed with branded content. And just like the others, Yahoo is calling DIY a “digital magazine.” We will not be doing that because it’s stupid.

“Yahoo DIY isn’t about perfection,” Brown wrote in a note announcing the site. “We will be working alongside you as you take on projects and explore your creativity. My goal is to create a homebase where you can find simple tips and step-by-step guides to make your aspirational projects doable.”

Publish date: October 16, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT