There are plenty of video-based social networking solutions these days. Vine for super short content, YouTube for wide distribution and Twitch for livestreaming. Now there’s another service, YouNow, which provides livestreaming from smartphones, and it’s reportedly so popular that the company has instituted a revenue-sharing program.
According to YouNow, users spend an average of two hours a week on the site. Top performers recieve 10,000+ viewers per broadcast and there are approximately 100,000 unique streams every day. Average users for Twitch, which primarily provides video-game content, spent 106 minutes per month on the site, which is in the same range as YouNow, despite having a larger user base.
YouNow has also chosen an interesting revenue model. “The more viewers, audience interaction and gifts that Partners get, the more revenue they make,” a release reads, adding that users can see earnings data immediately, and if eligible, get paid every month. During a beta test of the revenue features, some users were able to earn “a full salary” of $50,000, according to YouNow CEO Adi Sideman.
“Viewers may buy into a virtual currency through in-app purchases. They can then purchase virtual gifts and advanced functionality. It’s a freemium model,” Sideman told SocialTimes. “Partners earn based on multiple parameters, including the amount of premium gifts received, the size of their audience and the level of audience interactivity and engagement.”
To qualify for revenue sharing, there are some benchmarks to meet, and it’s not clear how many users qualify. Sideman told Recode that there are currently 100 users sharing revenue, and that some of them are making more per month than they did on YouTube. That said, YouNow declined to comment on the actual revenue split between partners and the company.
The revenue system seems to be based on a micro-transaction model, and if it’s freemium, users need not pay for content if they don’t wish to. Sharing revenue with users has become a defining ethos, separating new networks from YouTube in the eyes of amateur creators. All the newer networks need is an audience, and it seems YouNow is off to a pretty good start.