Your Dog May Soon Get Outfitted With Wearables

Headshot of Michael Burgi

Will your dog or cat someday sport Web-connected wearables? That's what PetSmart's senior manager of integrated media Jessica Hearl is out to learn at CES. The pet store chain executive chatted with Adweek at Omnicom Media Group's pre-CES shindig at the Bellagio's Hyde Room, sharing her desire to find out the latest mobile advances that allow her to market more effectively to her customers—human and pet alike. 

Flickr Creative Commons Photo: Thomas Hawk

@michaelburgi Michael Burgi is Adweek's director of editorial partnerships.
Publish date: January 7, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT