Music fans browsing their favorite Official Artist Channels on YouTube will now be able to purchase tickets to those artists’ performances following a new partnership between the Google-owned video site and Eventbrite.
YouTube has been involved in a similar arrangement with Ticketmaster since November 2017.
The video site said in a blog post that more than 1 billion fans come to YouTube every month to connect with artists and discover new music, adding that Nielsen found that 26 percent of millennials and 46 percent of teens discover live music events via YouTube.
Starting Thursday, fans can click on the Tickets button on YouTube Official Artist Channels to see listings of upcoming live performances from Eventbrite and purchase tickets.
YouTube said it now covers more than 70 percent of the ticketing market in the U.S. due to its partnerships with Ticketmaster and Eventbrite, and it will “continue to add new artists and venues of all sizes to our list in North America, as well as expand globally.”