The list, in alphabetical order, is based on YouTube data from March 17 through April 22, and the videos reached a combined total of more than 32 million views.
YouTube said the list was compiled via a combination of an algorithm that tracked views, as well as human review to ensure that the ads focused on maintaining social distancing to stop the spread of Covid-19.
Procter & Gamble brand director, global Old Spice Matt Krehbiel said, “This work supports Old Spice’s ongoing efforts to help guys be their #BestSmellf, no matter what the world throws their way. Together with our Old Spice Guys Deon Cole, Terry Crews, Isaiah Mustafa and National Football League draftees, we want to raise awareness and help inspire others to take action in their own communities.”
And Realtor.com head of brand and chief creative Andrew Strickman added, “The Covid-19 crisis has created a seismic shift in how we, as Americans, understand the concept of home. Exploring this idea creatively was very important to us because it could help us get the word out to #StayHome and encourage others to donate to organizations on the ground, such as Feeding America. Our creative serves as a reminder to every viewer that while we’re all dealing with this crisis as individuals, we are all coming together to flatten the curve.”
The top #StayHome video ads on YouTube, in alphabetical order by brand, follow, with the spot title, creative agency and media agency also listed:
Bud Light, We’ll Meet Again, Wieden + Kennedy, Dentsu/SocialCode
Burger King, Stay Home of the Whopper, FCB New York, Horizon Media
Ikea, Firsts, Oglivy, Wavemaker
Lowe’s, #BuildThanks, Via Portland. Starcom
NFL, Stay Home Stay Strong, 72andSunny, OMD
Nike, Play for the World | You Can’t Stop Us, Wieden + Kennedy, none
Old Spice, Wash Your Hands, Wieden + Kennedy, Wieden + Kennedy
Oreo, Stay Home Stay Playful, The Martin Agency, VaynerMedia
Pepsi, Pepsi and Global Citizen | One World: Together at Home Artist Lineup, VaynerMedia, OMD
Realtor.com, #StayHome, Huge, Crossmedia
TurboTax, From Home, Wieden + Kennedy, Camelot