YouTube Is Making Its Official Artist Channels Hubs for All of Artists’ Content

Users who are subscribed to unofficial channels will be unsubscribed and redirected

He can now find all of his favorite band's YouTube content in one place shapecharge/iStock

YouTube launched Official Artist Channels in 2017 in an effort to make it easier for fans to find content from their favorite artists, including music videos, lyric videos, covers, unplugged sets, live performances and backstage footage.

Now, the Google-owned video-sharing platform will begin combining subscribers from across multiple channels into artists’ Official Artist Channels.

In a blog post, the YouTube Music Team said, “Uniting subscribers under one channel means you’ll be able to go deeper and explore all of the content from the artists you love. For fans looking for music from the artists they love, finding the Official Artist Channel for an artist will soon be as simple as searching for their name on YouTube.”

With this change, any users who are currently subscribed to an unofficial artist channel will be automatically unsubscribed and subscribed to the musician’s Official Artist Channel instead. Once this change in subscriptions takes place, users will only receive notifications from the Official Artist Channel when new content is posted going forward.

Users will be able to identify Official Artist Channels by looking for the music note icon on YouTube’s search result and channel pages.

YouTube said it will expand its rollout of Official Artist Channels to more artists “over the coming weeks,” adding that artists interested in learning more can do so here.

Publish date: January 24, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT