YouTube Reached a Ticketing Partnership With AXS

The video site already had deals with Eventbrite and Ticketmaster

AXS is the second-largest ticket provider in North America - Credit by Yevhenii Dubinko/iStock
Headshot of David Cohen

YouTube reached a partnership with ticketing provider AXS, adding to the Google-owned video site’s existing arrangements with Eventbrite and Ticketmaster.

AXS is the second-largest ticket provider in North America, and the company is partnered with iconic music venues including Red Rocks and Forest Hills.

When applicable, fans watching videos on YouTube Official Artist Channels will see listings from AXS events on those video pages, where they can click on the “tickets” button and complete the process directly with AXS.


YouTube said in a blog post that it now covers over 90% of the ticketing market in the U.S. due to its pacts with AXS, Eventbrite and Ticketmaster. David Cohen is editor of Adweek's Social Pro Daily.