October 17, 2019
Los Angeles, CA

Elevate is an intensive thought leadership event bringing into focus the most salient topics facing today’s leaders in the marketing, media, advertising and technology sectors, featuring conversations with some of the industry’s most influential voices.  

The persuasive power of influencer marketing has proven its worth in our digital-first age. From brand partnerships to content creation to product reviews, the response and results are clear. Join Adweek for our fourth installment of our 2019 Elevate series, Elevate: Influencers, to hear how brands, creators and talent are tapping into this lucrative marketing channel.  The day will conclude in our L.A. Brand Stars event, where Adweek honors and celebrates the Brand Stars who are defining their fields in Los Angeles.

Join the conversation that will elevate the industry.  

Attendee Benefits: 

Networking and knowledge-sharing opportunities with the industry’s leading minds 

Insights and predictions for the future of Influencer Marketing

Actionable takeaways you can apply to your business strategies today 

Speakers

Schedule

1:30-2:00pm
Registration
2:00-2:05pm
Opening Remarks
2:05-2:25pm
Digital Star and Food Critic Extraordinaire Kalen Allen on His Rapid Rise to Social Stardom
Two years ago, social superstar Kalen Allen was a senior at Temple University holding down five jobs and producing videos with friends. Ellen DeGeneres changed all that literally overnight when she plugged his hilarious video critiquing a concoction called 7Up Salad. Now a fixture on The Ellen DeGeneres Show, with his own digital series OMKalen on Ellentube and more, Kalen sits down with Adweek Editor, SVP, Programming Lisa Granatstein to discuss the power of laughter and influence.
Kalen Allen
Viral Star and Host of "OMKalen"
Lisa Granatstein
Editor, Senior Vice President, Programming, Adweek
2:30-2:50pm
Building Community: Why Brands are Turning to Superfans to Supercharge Marketing
A conversation with Parfums Christian Dior’s Akash Mehta and Zyper’s Amber Atherton on why marketers are working with their superfans – communities of brand fans that create authentic dialogue and trustworthy content that drives sales and engagement.
Amber Atherton
Founder & CEO, Zyper
Akash Mehta
Global Digital Manager, Parfums, Christian Dior 
2:55-3:05pm
Helixa Remarks
Florian Kahlert
Co-Chief Executive Officer, Helixa
3:10-3:30pm
Revolve in Conversation
Revolve's Chief Brand Officer Raissa Gerona sits down with Adweek to discuss all things influencer marketing, in-house brands and the power of content.
Raissa Gerona
Chief Brand Officer, Revolve
3:30-3:50pm
Coffee and Networking Break
3:55-4:15pm
Mavrck Session
Liz Gottbrecht
Vice President of Marketing, Mavrck
4:20-4:40pm
Make Ads People Actually Want to Watch
Join director and Wafffle agency founder Karen X. for a workshop on content creation. Hear the best practices in developing viral content. Karen will speak to: • The most common mistake brands make with their launch videos • Why expensive videos often don’t perform better than cheaper ones • Why traditional strategies for video marketing are broken • How to create a video campaign for brand awareness vs conversions • How A/B testing videos can make the difference of millions of views
4:45-5:15pm
The Brand Stars of L.A.
Adweek's L.A. Brand Stars sit down to discuss effectively tapping into the power of influence, while maintaining their brand’s creative spirit.
Russell Barnett
Chief Marketing Officer, My/Mo Mochi Ice Cream
Leslie Burthey
Vice President of Marketing, FabFitFun
Will Schafer
Vice President of Marketing, Beyond Meat
Lisa Granatstein
Editor, Senior Vice President, Programming, Adweek
5:30-7:30pm
Brand Stars of L.A. Reception
Join Adweek as we toast to 2019's L.A. Brand Stars - the talented individuals shaping the marketing scene locally, nationally and beyond who exemplify L.A.'s growth, evolution and commitment to progress.

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Venue

Steelhead

12902 W Jefferson Blvd

Los Angeles, CA 90066