3 Types of Brands 2 Days of Discovery Challenger The latest wave of upstarts, breaking rules and tapping into new technology and strategies to win over consumers Incumbent First-gen disruptors that broke new ground by offering consumers not just what they wanted, but also what they needed Establishment Legacy brands that grew through the traditional route and are now infusing their strategies with the new DTC paradigm 3 Types of Brands 2 Days of Discovery Space is limitedSave your seat today When February 6 - 7, 2019 Where New York, NY Why Explore the Future of Brands Who 300 Brand Executives ABOUTFEATURED SPEAKERSWHO'S COMING CURRICULUMATTENDPARTNERSVENUECONTACT TICKETS MENU About Following the inaugural summit in 2018, Brandweek is expanding its challenger brand track into a 2-day symposium providing insights from the world’s most disruptive brands who are pioneering new waves of innovation in the ever-shifting brand landscape. Through the lens of challenger brands, we’ll explore 12 top-of-mind topics impacting the brand marketing ecosystem from commerce to design to AI – and beyond. Highlights from the Challenger Brands track at Brandweek 2018 Featured Speakers Who's Coming Curriculum Feb. 6 Feb. 7 8:00 - 9:00am Registration and Breakfast Presented by Simulmedia 9:00 - 9:15am Opening Remarks Jeffrey Litvack Chief Executive Officer, Adweek 9:15 - 9:35am Industry Insights Conversation Fireside Terence KawajaFounder and Chief Executive Officer, LUMA Jeffrey Litvack Chief Executive Officer, Adweek 9:40 - 10:00am Cultivating Connections: Breaking Through and Driving Growth Keynote Kelly CampbellChief Marketing Officer, Hulu 10:00 - 10:20am Jennifer Sey | 150 Years Later and Still America's Favorite Pair of Jeans Fireside Jennifer SeySVP and Chief Marketing Officer, Levi Strauss & Co. Global Brands Stephanie Paterik Managing Editor, Adweek 10:20 - 10:40am From Mattress Disruptor to Sleep Pioneer: The Evolution of Casper Fireside Jeff BrooksChief Marketing Officer, Casper James Cooper Editorial Director, Adweek 10:40 - 11:00am Networking Break Presented by Extreme Reach 11:00 - 12:15pm Insight Session A: Next Gen Marketing: Making the Move from Millennials to Gen Z Postmates Eric EdgeSenior Vice President of Brand and Communications, Postmates Diana PearlStaff Writer, Brand Marketing, Adweek BARK Allison StaddVice President of Brand Reach and Affinity, BARK Diana PearlStaff Writer, Brand Marketing, Adweek quip Simon EneverFounder and Chief Executive Officer, quip Lisa GranatsteinEditor, VP of Content, Adweek 11:00 - 12:15pm Insight Session B: The Art of Storytelling: Standout Creative to Amaze and Engage HotelTonight Ray EliasChief Marketing Officer, HotelTonight SmartyPants Vitamins Courtney Nichols GouldCo-founder and Co-Chief Executive Officer, SmartyPants Vitamins Kristina MonllosSenior Editor, Brand Marketing, Adweek, Managing Editor, Brandweek 11:00 - 12:15pm Insight Session C: The Data Dance: Marketers' Fancy Footwork to Reach and Engage Consumers Pandora Alex WhiteHead of Music Recommendations and Curation Programming, Pandora Ann-Marie AlcantaraTech Reporter, Adweek Resonate Jason SchneiderChief Revenue Officer, Resonate Michael HornChief Data Officer, Huge Orangetheory Fitness Kevin KeithChief Brand Officer, Orangetheory Fitness 12:15 - 1:30pm Lunch Presented by Adstream 1:45 - 3:00pm Insight Session A: Tech Toys or Marketing Ploys: The Role of VR, AR to Enhance Brands Store Nº8, Spatialand Katie FinneganFounding Principal, Store N°8, Co-founder and Chief Executive Officer, Spatialand Marty SwantTech Reporter, Adweek Drone Racing League Nicholas HorbaczewskiFounder and Chief Executive Officer, Drone Racing League Marty SwantTech Reporter, Adweek 1:45 - 3:00pm Insight Session B: Mind the Gap: Cultivating Culture and Talent to Grow and Scale Your Business &pizza Michael LastoriaCo-founder, Chief Executive Officer and Creative Director, &pizza Kristina MonllosSenior Editor, Brand Marketing, Adweek, Managing Editor, Brandweek Jopwell Porter BraswellCo-founder and Chief Executive Officer, Jopwell Katie RichardsStaff Writer, Brand Marketing, Adweek dosist Jason DeLandCo-founder and chairman, dosist 1:45 - 3:00pm Insight Session C: Want It. Need It. Get It: CX Trends and the Future of Retail MeUndies Jonathan ShokrianFounder and Chief Executive Officer, MeUndies Lisa Lacy Tech Reporter, Adweek Papa & Barkley Kimberly DillonChief Marketing Officer, Papa & Barkley MIRROR Brynn PutnamFounder and Chief Executive Officer, MIRROR Kelsey SuttonTech Reporter, Adweek 3:00 - 3:40pm Becoming a Brand: How Skinnygirl Founder, CEO, Bethenny Frankel Went from Local to Global Fireside Bethenny FrankelFounder and Chief Executive Officer, Skinnygirl Lisa GranatsteinEditor, VP of Content, Adweek 3:40 - 4:00pm The Ultimate Challengers Bryan Birdman WilliamsCo-founder, Cash Money Records Ronald Slim WilliamsCo-founder, Cash Money Records Danny WrightManaging Partner – Awards, Honors and Events, Adweek 4:00 - 4:20pm Building Brand Advertising for the Messaging Generation Keynote Alex ChungFounder and Chief Executive Officer, GIPHY 4:20 - 6:00pm Opening Cocktail Reception Presented by Mekanism Featuring DJ JUST BLAZE 8:00 - 9:00am Check in and Breakfast Presented by Simulmedia 9:00 - 9:15am Opening Remarks James Cooper Editorial Director, Adweek 9: 15 - 9:35am Entrepreneurs of the Future Fireside Lisa GranatsteinEditor, VP of Content, Adweek Michael Loeb Founder, President and Chief Executive Officer, Loeb Enterprises 9:40 - 10:00am Members First: How Peloton is Shaping the Future of Modern Brands Keynote Tom CorteseChief Operating Officer and Co-founder, Peloton 10:00 - 10:20am IHOB: The Day IHOP Flipped the Script Keynote Brad HaleyChief Marketing Officer, IHOP Restaurants 10:20 - 10:40am Cultivating Inspiration: A Conversation with Pinterest's Andréa Mallard Fireside Andréa MallardChief Marketing Officer, Pinterest Danny WrightManaging Partner – Awards, Honors and Events, Adweek 10:40 - 11:00am Networking Break 11:00 - 12:15pm Insight Session A: Intel From the Frontlines: Marketers Share What They've Learned From One Another Parachute Luke DroulezChief Marketing Officer, Parachute Kimeko McCoy Social Media Editor, Adweek Organic Valley Leslie KruempelMission Executive, Organic Valley Sara JerdeDigital Media Reporter, Adweek Plexo Capital Lo ToneyFounding Managing Partner, Plexo Capital Jeffrey Litvack Chief Executive Officer, Adweek 11:00 - 12:15pm Insight Session B: All by Design: Why CX, UX and Service Design are the Cornerstones of Brand Marketing Panera Mark BerinatoVice President, Digital Experience, Panera James Cooper Editorial Director, Adweek Visible Minjae OrmesChief Marketing Officer, Visible Doug ZangerSenior Editor, Creativity and Agencies, Adweek Rent the Runway Maureen SullivanChief Operating Officer, Rent the Runway Nadine DietzEditor, CMO Moves and Innovators, Adweek 11:00 - 12:15pm Insight Session C: Sustainable Branding: The Opportunities and Risks of Ethical Products and Services Seventh Generation Hanneke WillenborgChief Marketing Officer, Seventh Generation Allbirds Julie ChanningVice President of Marketing, Allbirds Stephanie Paterik Managing Editor, Adweek Impossible Foods Jessica AppelgrenVice President of Communications, Impossible Foods 12:15 - 1:30pm Lunch Presented by Shadow Factory 1:45 - 3:00pm Insight Session A: Do Brands Need a Purpose? Why Changing the World for the Better is Good Business Bombas Randy GoldbergCo-founder and Chief Brand Officer, Bombas Nadine DietzEditor, CMO Moves and Innovators, Adweek Naadam Matt ScanlanCo-founder and Chief Executive Officer, Naadam Nadine DietzEditor, CMO Moves and Innovators, Adweek Encantos Media Studios Susie JaramilloCo-founder and Chief Executive Officer, Encantos Media Studios Lisa Lacy Tech Reporter, Adweek 1:45 - 3:00pm Insight Session B: Bricks, Clicks and Beyond: Finding Online and Offline Success (and Failure) in Retail Away Selena KalvariaVice President of Brand Marketing, Away Robert KlaraSenior Editor, Adweek Harry's Lorna SommervilleVice President of Marketing, Harry's Robert KlaraSenior Editor, Adweek UNTUCKit Aaron SanandresCo-founder and Chief Executive Officer, UNTUCKit Jameson FlemingNews Editor, Adweek 1:45 - 3:00pm Insight Session C: We See You'd Like Fries With This: The New Consumer Conversation in the Age of AI and Personalization Kimpton Hotels & Restaurants Kathleen ReidenbachChief Commercial Officer, Kimpton Hotels & Restaurants Josh SternbergTech Editor, Adweek MiQ Charlie NeerSenior Vice President, Revenue, MiQ Waze Suzie ReiderManaging Director Waze Ads, Waze Kelsey SuttonTech Reporter, Adweek 3:00 - 3:20pm How to Build a Brand, Not Just a Business – It Has Never Been Easier to Launch a Business, but It Is HARD to Build a Brand Fireside Cheryl KaplanPresident and Co-founder, M. Gemi Stephanie Paterik Managing Editor, Adweek 3:20 - 3:40pm Filling The Virtual Shelf of the Future: A conversation with Zak Normandin and Tim Armstrong Fireside Tim Armstrong Zak NormandinFounder and Chief Executive Officer, Iris Nova (DIRTY LEMON, The Drug Store) Josh SternbergTech Editor, Adweek 3:40 - 4:00pm From Garage to Challenger Fireside Chieh HuangCo-founder and Chief Executive Officer, Boxed.com Jeffrey Litvack Chief Executive Officer, Adweek 4:00 - 4:20 Fireside Eduardo LuzGlobal Brand Officer and Chief Marketing Officer U.S. Kraft Heinz B. Bonin BoughChief Growth Officer, Bonin Ventures 4:00 - 6:00pm Closing Cocktail Reception Presented by Accuweather Featuring DJ TJ MIZELL Attend Partners Transformation Partners Supporting Partners New Venue Grand Hyatt New York at Grand Central Terminal 109 East 42nd Street Contact Please leave this field empty. Inquiry Type* ---SponsorSpeakerGeneral First Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: Library Job Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOther Job Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? 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