Last Chance to Register – Ticket Sales End in Days Hours Minutes Seconds Save Your Seat! AboutSpeakersScheduleAttend Previous AttendeesPresented By VenueContact MENU May 1, 2019 8:00am-7:00pm New York, New York Elevate: Creativity The second installment of Adweek's 2019 Elevate series, Elevate: Creativity, will focus on bridging the real world with the digital world. Through quick, candid and lively presentations, we'll go behind the scenes of hit campaigns and bold ideas with a focus on tangible lessons you can take back to your team and clients. Topics to include: • Crafting the Unforgettable: Best practices for activations and experiential • Pitching the 100 MPH Curveball: How to plan and sell truly innovative concepts • Champagne Ideas on a Beer Budget: Tips for bringing ambitious concepts to life affordably Adweek Experiential Awards The full day event will culminate in the inaugural Adweek Experiential Awards celebration where we will announce, and celebrate, the most compelling and effective experiential activations. Check out last year's event and save your seat today! Save Your Seat Speakers Schedule 8:00-9:00am Registration and Breakfast 9:00-9:05am Opening Remarks 9:10-9:35am For the Love of Pizza, Will Someone Fix These Potholes!? Kate TrumbullVice President, Advertising and Hispanic Marketing, Domino's 9:40-10:00am Lions Den: Vibrating Between the Real and Digital Worlds Erica FiteCo-founder and Co-Chief Creative Officer, Fancy LLC Katie KeatingCo-founder and Co-Chief Creative Officer, Fancy LLC 10:05-10:25am Experiential: Fleeting Trend or the Future of Marketing? Jessica ReznickPresident, We're Magnetic 10:25-10:45am Coffee Break 10:50-11:15am Flipping Pancakes, Flipping Burgers and Flipping Expectations. An IHOP Story. Scott BellExecutive Creative Director, Droga5 Brad HaleyChief Marketing Officer, IHOP Restaurants 11:20-11:40am Waiter. Waiter. There's a Fly in My Customer Experience Stephen ClementsChief Creative Officer, Y Media Labs Shayna StewartProduct Manager, Y Media Labs 11:45-12:05pm Creativity x Culture Derek FridmanChief Design Officer, Huge Set Free Richardson Creator/Creative Director, Compound 12:10-1:35pm Lunch 1:35-1:45pm Adweek Chairman's Remarks Brian Martin Chairman, Adweek, Vice Chairman and Managing Partner, Beringer Capital 1:45-2:05pm VR for Impact Winslow PorterDirector, Co-Founder, New Reality Company Milica ZecDirector, Co-founder, New Reality Company 2:10-2:30pm We Know Experiences: Beyond Currency, Experience RX Elena KlauChief Strategy and Analytics Officer, N.A., Momentum Worldwide 2:35-2:50 2020 Vision: Augmented Reality Goes Primetime Kyle BunchManaging Director, Partnerships, R/GA Ventures Allison WoodCo-founder and Chief Executive Officer, Camera IQ 2:55-3:10pm 29Rooms: Building a Brand on Creative Experimentation Piera GelardiCo-founder and Executive Creative Director, Refinery29 3:15-3:35pm Bulleit Frontier Works: Uniting Culture & Innovation Through Creative Collaboration Sophie Ann KellySenior Vice President, Whisk(e)y, Diageo North America 3:40-4:00pm Redefining Touch: The Rise of Sensory Innovation in Advertising Jono FlanneryCreative Director, Johannes Leonardo Paul GregsonCreative Director, Johannes Leonardo 4:05-4:20pm How to Sell Big, Crazy Ideas James FoxManaging Partner, Lucky Generals Jess RoubadeauxStrategy Partner, Lucky Generals 4:25-4:55pm Winning at Experiential: How HBO & Giant Spoon Pulled Off the Most Talked About Experiences at SXSW Steven CardwellVice President, Program Marketing, HBO Trevor GuthrieCo-founder, Giant Spoon 5:00-7:00 Adweek Experiential Awards Join Adweek for the inaugural Adweek Experiential Awards celebration where we'll announce, and celebrate, the most compelling and effective experiential activations. Save Your Seat Attend Save Your Seat Previous Attendees Include Presented By Venue TheTimesCenter 242 West 41st Street New York, NY 10036 Contact Please leave this field empty. Inquiry Type* ---SponsorSpeakerGeneral First Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: Library Job Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOther Job Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? 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