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May 1, 2019
New York, New York
Elevate: Creativity

The second installment of Adweek's 2019 Elevate series, Elevate: Creativity, will focus on bridging the real world with the digital world.

Through quick, candid and lively presentations, we'll go behind the scenes of hit campaigns and bold ideas with a focus on tangible lessons you can take back to your team and clients.

Topics to include:
•  Crafting the Unforgettable: Best practices for activations and experiential
•  Pitching the 100 MPH Curveball: How to plan and sell truly innovative concepts
•  Champagne Ideas on a Beer Budget: Tips for bringing ambitious concepts to life affordably

Adweek Experiential Awards

The full day event will culminate in the inaugural Adweek Experiential Awards celebration where we will announce, and celebrate, the most compelling and effective experiential activations.

Check out last year's event and save your seat today!

Speakers

Schedule

8:00-9:00am
Registration and Breakfast
Speakers
Katie Keating - Ph.D.
Co-founder and Co-Chief Creative Officer, Fancy LLC
9:00-9:05am
Opening Remarks
9:10-9:35am
For the Love of Pizza, Will Someone Fix These Potholes!?
Kate Trumbull
Vice President, Advertising and Hispanic Marketing, Domino's
9:40-10:00am
Partner Session
10:00-10:20
Coffee Break
10:20-10:40am
Lions Den: Vibrating Between the Real and Digital Worlds
Erica Fite
Co-founder and Co-Chief Creative Officer, Fancy LLC
10:45-11:00
Experiential: Fleeting Trend or the Future of Marketing?
Jessica Reznick
President, We're Magnetic
11:05-11:25am
Flipping Pancakes, Flipping Burgers and Flipping Expectations. An IHOP Story.
Scott Bell
Executive Creative Director, Droga5
Brad Haley
Chief Marketing Officer, IHOP Restaurants
11:30-11:50am
Spotlight: Y Media Labs
Stephen Clements
Chief Creative Officer, Y Media Labs
11:55-12:15pm
Creativity x Culture
Derek Fridman
Chief Design Officer, Huge
Set Free Richardson
Creator/Creative Director, Compound
12:20-12:35pm
District of Clothing: Belief-Driven Creativity
Dionna Dorsey
Founder and Entrepreneur, District of Clothing
12:35-1:35pm
Lunch
1:35-1:45pm
Adweek Chairman's Remarks
Brian Martin
Chairman, Adweek
1:45-2:05pm
Spotlight: New Reality Company
Winslow Porter
Director, Co-Founder, New Reality Company
Milica Zec
Director, Co-founder, New Reality Company
2:10-2:30pm
Momentum Worldwide
2:35-2:50
Rapid Fireside: R/GA and Camera IQ
Kyle Bunch
Managing Director, Partnerships, R/GA Ventures
Allison Wood
Co-founder and Chief Executive Officer, Camera IQ
2:55-3:10pm
29Rooms: Building a Brand on Creative Experimentation
Piera Gelardi
Co-founder and Executive Creative Director, Refinery29
3:15-3:35pm
Bulleit Frontier Works: Uniting Culture & Innovation Through Creative Collaboration
Sophie Ann Kelly
Senior Vice President, Whisk(e)y, Diageo North America
3:40-4:00pm
Redefining Touch: The Rise of Sensory Innovation in Advertising
Jono Flannery
Creative Director, Johannes Leonardo
Paul Gregson
Creative Director, Johannes Leonardo
4:05-4:20pm
How to Sell Without Selling
James Fox
Managing Partner, Lucky Generals
Jess Roubadeaux
Strategy Partner, Lucky Generals
4:25-4:55pm
Winning at Experiential: How HBO & Giant Spoon Pulled Off the Most Talked About Experiences at SXSW
Steven Cardwell
Vice President, Program Marketing, HBO
Trevor Guthrie
Co-founder, Giant Spoon
5:00-7:00
Adweek Experiential Awards
Join Adweek for the inaugural Adweek Experiential Awards celebration where we'll announce, and celebrate, the most compelling and effective experiential activations.

Attend

Ticket prices for Elevate: Creativity and Adweek Experiential Awards

Previous Attendees Include

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Venue

TheTimesCenter

242 West 41st Street

New York, NY 10036

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