Take Advantage of Early-Bird Pricing for Days Hours Minutes Seconds Attend Direct To Consumer Navigating procurement Finding success on Amazon, Facebook and Google Data leakage OTT Advanced TV targeting Native advertising Deep learning and brand integration TV measurement Government Regulating the tech giants Net neutrality laws Data privacy trends, and transparency GDPR Culture Tensions between buy- and sell-side Women of programmatic How to bring programmatic in-house How ad fraud happens and who’s behind it Future Of Advertising David vs Goliath – Indie consultancies take on the giants CMOs POV on harnessing the technology What’s next? +8 Interactive Insight Sessions Curated partner discussions featuring relevant topics Space is limitedSave your seat today When July 24-25, 2019 Where New York, NY Why Explore the Future of Digital Advertising Who 500 Brand, Agency, Technology and Publishing Attendees AboutSpeakersInteractive Insight SessionsScheduleAttendPartners VenueContact MENU About Technology sits at the very heart of today’s media landscape. But frequently, brands, publishers and agencies all have different viewpoints on how to leverage it. Adweek will bring brands, agencies, publishers and solution providers together to educate one another and share best practices around a subject at the very heart of today’s media landscape: technology. Over two days of programming and interactive insights sessions, we’ll hear from speakers ranging from C-suite executives who will provide insight into technology integrated strategies, to the teams responsible for tactical implementation, providing a clear-eyed perspective on both the successes and the challenges the industry faces. Attend Speakers Interactive Insight Sessions Schedule July 24th July 25th 8:00-8:55am Breakfast and Registration 9:00-9:10am Opening Remarks 9:10-9:30am New Star Clusters After the Big Bang Sir Martin SorrellExecutive Chairman, S4 Capital 9:35-9:55am Taking Action On Supply Path Optimization James ByrumProgrammatic Media Lead, Nationwide Chris KaneFounder, Jounce Media 10:00-10:30am Networking Coffee Break 10:40-12:20pm Interactive Insight Session A 10:40-12:20pm Interactive Insight Session B 10:40-12:20pm Interactive Insight Session C 10:40-12:20pm Interactive Insight Session D 12:20-1:50pm Lunch 2:00-3:40pm Interactive Insight Session A 2:00-3:40pm Interactive Insight Session B 2:00-3:40pm Interactive Insight Session C 2:00-3:40pm Interactive Insight Session D 3:40-5:00pm Opening Networking Reception 8:00-8:50am Breakfast and Check in 8:50-9:05am Opening Remarks Brian Martin Chairman, Adweek 9:05-9:25am Keynote: FBI 9:30-9:55am Panel: David vs. Goliath As more brands bring programmatic buying in-house, there has been a growing number of independent consultants who can help steer these brands in the right direction. At the same time, the Big Consultancies are starting to provide similar niche services but with much more firepower. Consultancies of all sizes share their thoughts on how brands should tackle programmatic buying, and what lies ahead. Ana Milicevic Principal and Co-founder, Sparrow Advisers Matt ProhaskaChief Executive Officer and Principal, Prohaska Consulting 10:00-10:25am Fireside: Twitch Walker Jacobs Chief Revenue Officer, Twitch 10:25-10:40am Networking Coffee Break 10:40-11:00am Resetting the Rules of Engagement in the Era of Times Up The gender imbalance in tech is clear for all to see. Just check out the bathroom line at CES. Hear from two trailblazing leaders on their own experiences in the male-dominated space, their POV on bringing fresh thinking and diverse voices to bear and what impact these will have on the future of marketing Linda Boff Chief Marketing Officer, GE Fiona CarterChief Brand Officer, AT&T Communications Lisa Granatstein Editor, SVP of Programming, Adweek 11:05-11:25am Keynote 11:30-12:00pm Ad Tech Investment The ad-tech shakeout continues to play out, as both consolidation and legislation force the industry to shift in perhaps some uncomfortable ways. Financial advisers and venture capitalists discuss where investment is going, and where ad-tech firms can find opportunity. John LambrosPresident, Managing Director and Head of Digital Media Banking, GCA U.S. 12:00-1:30pm Lunch 1:30-1:50pm AI and the Advantage of Custom Algorithms 1:55-2:20pm Inclusion Brings Innovation As the advertising landscape continues to evolve, one area seems to lag behind when it comes to diversity: ad tech. In order to create better processes and products, myriad POVs need to be heard. Leading advertising execs share their experiences on being the multicultural voice in the room and thoughts on how to move the industry forward. 2:25-2:45pm Fireside: Ticketmaster Jared SmithPresident, Ticketmaster Worldwide Josh SternbergTechnology Editor, Adweek 2:50-3:10pm Fireside: Electronic Arts Belinda J. SmithGlobal Head of Media, Electronic Arts 3:15-3:35pm Fireside: Dotdash Neil VogelChief Executive Officer, Dotdash 3:40-4:00pm Fireside 4:05-4:30pm Closing Keynote 4:30-6:00pm Closing Cocktail Reception Attend Attend Partners Principal Partner Premier Partner Presenting Partner Venue The Westin New York at Times Square 270 West 43rd Street New York, NY 10036 Contact Please leave this field empty. Inquiry Type* ---SponsorSpeakerGeneral First Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: Library Job Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOther Job Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? Yes, send me updates about this event. By submitting your email address above, you consent to being contacted about news, offers and opportunities from Adweek. You can unsubscribe from these messages at any time.