Clare Clifford

In a Cookieless World, Weather Data Can Forge a Connection Between Marketers and Consumers

Clare Clifford

Product Marketing Lead

Clare Clifford is a product marketing lead at IBM Watson Advertising. In her role, she is responsible for the go-to-market strategy for The Weather Channel app and weather.com‘s suite of digital ad solutions.

Clare's Top Stories

Upfronts Success Depends on Data and People-Based Identity

IBM Watson Advertising

TV Has an Identity Problem That Marketers Can No Longer Ignore

IBM Watson Advertising

Stop Talking About the Cookieless Future and Start Taking These Actions

IBM Watson Advertising

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

IBM Watson Advertising

Applying the Science of Sound and Color to Your Brand Experience

IBM Watson Advertising

Voice Technology Is Changing the Future of Audio Advertising

IBM Watson Advertising

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

IBM Watson Advertising

Why Attribution May Be the Secret to Tripling Your Marketing Budget

IBM Watson Advertising

Rebuilding the Economy With DEI at the Core: A Conversation With ADCOLOR’s Tiffany R. Warren

IBM Watson Advertising

6 Ingredients to Create a Fully Baked Identity Strategy

IBM Watson Advertising

Listening Builds Trust in a Time of Uncertainty

IBM Watson Advertising

How Unilever Improved Customer Identity Recognition Five-Fold in Six Weeks

IBM Watson Advertising

Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

IBM Watson Advertising

No Cookies? Not a Problem When You Put a Contextual Marketing Strategy in Place

IBM Watson Advertising

2021 Is Email’s Time to Shine, Especially as an Outcomes-Based Channel

IBM Watson Advertising

With the Volume of Content Soaring, Marketers Have to Prove They’re Worthy of Consumer Attention

IBM Watson Advertising

Lessons From the Entertainment Industry to Help Marketers Succeed in 2021

IBM Watson Advertising

3 Takeaways From the IAB Disruption Summit to Bake Into 2021 Strategies

IBM Watson Advertising

How Data-Driven AI Can Transform Marketing

IBM Watson Advertising

In the Race to Recovery, How Fast and Agile Is Your Marketing?

IBM Watson Advertising

How Business Leaders Can Champion Equity and Inclusion: A Conversation With AT&T’s Anne Chow

IBM Watson Advertising

5 Ways Marketers Are Preparing for Third-Party Cookie Deprecation

IBM Watson Advertising

What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing

IBM Watson Advertising

3 Future-Proof Marketing Strategies to Help Cable and Internet Companies Thrive

IBM Watson Advertising

Don’t Be Fooled: Most CDPs Are Not Enterprise-Ready

IBM Watson Advertising

4 Value-Based Marketing Lessons Inspired by a Delivery App

IBM Watson Advertising

3 Ways CPGs Can Grow Market Share, Meet Customer Needs and Share Their Story

IBM Watson Advertising

How to Build Loyalty in a Contactless World

IBM Watson Advertising

Underrepresentation and Misrepresentation Have No Place in Advertising Today—Insights from the Geena Davis Institute’s CEO

IBM Watson Advertising

It’s Time for Automotive Marketers to Accelerate Their Digital Transformations

IBM Watson Advertising

How Authenticity Can Help Brands Connect With Consumers This Holiday Season

IBM Watson Advertising

Can Collaboration Fill the Void Left by Third-Party Cookies and IDFA?

IBM Watson Advertising

3 Tips to Help Pivot Your Marketing Strategy Right Now

IBM Watson Advertising

Reinventing Restaurants With Digital Commerce

IBM Watson Advertising

What Brands Can Learn From DTC to Weather the Current Storm

IBM Watson Advertising

Building Strategic Partnerships for Today’s Marketing Challenges

IBM Watson Advertising

The 4 Ingredients You Need to Move from Mass Communication to Mass Personalization

IBM Watson Advertising

3 Ways Your Brand Can Stand Out This (Unusual) Holiday Season

IBM Watson Advertising

Device Use Is Soaring, But Are You Removing Friction From Your Mobile Experiences?

IBM Watson Advertising

4 Ways to Evolve Your Brand for the Ecommerce Boom

IBM Watson Advertising

Small Businesses Are Struggling but Remain Hopeful, New Facebook Research Finds

IBM Watson Advertising

The Case for Bringing Balance Back to the Marketing Ecosystem

IBM Watson Advertising

3 Ways Small Business Can Band Together With Big Businesses to Lift Up Communities

IBM Watson Advertising

With Cookies Crumbled and IDFA DOA, It’s Time for a Better Identity Strategy

IBM Watson Advertising

The Way Forward for Telecoms

IBM Watson Advertising

The Streaming Marketer’s Roadmap to Profitability

IBM Watson Advertising

Covid-19 Has Created a Huge Opportunity in Video

IBM Watson Advertising

3 Ways Virtual Events Build Stronger Communities

IBM Watson Advertising

How Brands Will Need to Rethink Holiday Planning as They Navigate the New Abnormal

IBM Watson Advertising

Building Relationships With Mobile—What Your Customers Need From You During Covid-19

IBM Watson Advertising

What Using Tech for Good—as One Community—Looks Like

IBM Watson Advertising

COVID-19 Has Created a Crisis of Context for Advertisers

IBM Watson Advertising

Advertising Can’t Stop Coronavirus—But It Can Still Help

IBM Watson Advertising

Yes, Programmatic OTT Advertising Can Be a Real Brand Experience

IBM Watson Advertising

Love and Brands in the Time of Corona

IBM Watson Advertising

Uncovering a True Identity Solution Requires Industry-Wide Collaboration

IBM Watson Advertising

Deliver Mobile Creative That Doesn’t Suck

IBM Watson Advertising

Reimagining Retail in a Privacy-Led, Omnidata Environment

IBM Watson Advertising

Our Democracy Needs Brand Suitability Standards. Now.

IBM Watson Advertising

Why the End of the Cookie Will Usher in a Great New Era for Marketing

IBM Watson Advertising

Why the Future of Programmatic Video Is Cross-Platform

IBM Watson Advertising

Mitsubishi Motors’ CMO on What It Takes to Succeed as a Challenger Brand

IBM Watson Advertising

Identity Resolution, Supply Path Optimization and Header Bidding Will Shake Up Programmatic Ad Spending in 2020

IBM Watson Advertising

The Next Decade of Data: Why Retail Marketers Will Need to Rethink Their Data Strategies in 2020

IBM Watson Advertising

The Next Decade of Data: How Financial Services Brands Can Use Data to Meet Customer Expectations in 2020 and Beyond

IBM Watson Advertising

This Article Contains the Word Lesbian; Will Your Brand Safety Vendor Block It?

IBM Watson Advertising

Turning the Tables on Research to Understand the Process

IBM Watson Advertising

The Terms to Know For Successful Multitouch Attribution

IBM Watson Advertising

How to Win the Attention Wars by Converging Creative and Media

IBM Watson Advertising

Transform the Customer Experience by Focusing on Your Frontline Sales Reps

IBM Watson Advertising

What Do Your Customers, Workforce and Partners All Have in Common? They’re Humans First

IBM Watson Advertising

How Quality Standardization Helps Build Trust on Both Sides of the Supply Chain

IBM Watson Advertising

3 Ways CMOs Can Gain C-Suite Confidence

IBM Watson Advertising

When Admitting What You Don’t Know Is Your Key to Success

IBM Watson Advertising

Why Cookies Are Better for Users Than Social Data

IBM Watson Advertising

How Market Leaders Combine Big and Small Data for a Holistic Customer View

IBM Watson Advertising

Don’t Let an Obsession With Efficiency-Driven KPIs Cause You to Lose Sight of the Big Picture

IBM Watson Advertising

Knowledge Is Power When It Comes to Video Ad Errors

IBM Watson Advertising

Which Devices Are Being Used for Viewing Video?

IBM Watson Advertising

News Publishers Rebound But the Brand Safety Mistakes of 2016 Again Loom Large

IBM Watson Advertising

How to Tell Insights-Driven Stories That Prove Marketing Impact to Your C-Suite

IBM Watson Advertising

Let’s Find a New Way Forward for Viewability

IBM Watson Advertising

Why a Collaboration Between Marketers and Researchers Is Your Brand’s Secret Weapon

IBM Watson Advertising

GDPR-Era Privacy Laws Demand a New Approach to Identity

IBM Watson Advertising

10 Best Practices That Set Growth Overperformers Apart

IBM Watson Advertising

10 Steps to Modern B-to-B Marketing

IBM Watson Advertising

Surviving 2019 Is Going to Take More Than Big Data

IBM Watson Advertising

Why Research Is the Foundation of a Successful Content Marketing Strategy

IBM Watson Advertising

Here’s What’s Keeping Marketers From Mastering Customer Identity

IBM Watson Advertising

Consumers Want Automakers to Do Better—Here’s How to Meet Their Expectations

IBM Watson Advertising

The Secret to CMO Success Is C-Suite Collaboration

IBM Watson Advertising

Why Your Customers’ Feelings Matter to Your Bottom Line

IBM Watson Advertising

For Marketers Today, It’s All About the Experience, Stupid

IBM Watson Advertising

Why “Small Data” Is Actually the Key to Great Customer Experience

IBM Watson Advertising

Open Up the Aperture to Go From Customer Experience to Human Experience

IBM Watson Advertising

The Best Ads Feature Tomorrow’s Trends

IBM Watson Advertising

The Marketing and Measurement Terms You Need to Know in the New Age of TV

IBM Watson Advertising

The CMO’s Mandate: Elevate the Human Experience

IBM Watson Advertising

Don’t Sacrifice Human Relationships in the Name of Digital Transformation

IBM Watson Advertising

Flipping the Script on Identity Resolution

IBM Watson Advertising

Purposeful, Human-Centric Experiences Have These 3 Things in Common

IBM Watson Advertising

B2B Customers Want Great Experiences Too and Here Are 4 Ways to Meet Their Expectations

IBM Watson Advertising

How the CMO-CIO Partnership Helps Personalize the Human Experience

IBM Watson Advertising

It’s Time To Implement Data Labeling To Boost Transparency For Marketers

IBM Watson Advertising

Your Marketing Measurement Plan Is Broken

IBM Watson Advertising

Marketing Has an Identity Crisis And It’s Keeping You From Being Truly Customer Centric

IBM Watson Advertising

Is Your Marketing Measurement Giving You Mixed Messages?

IBM Watson Advertising

8 Steps To Build a Customer Intelligence-Based Data Plan

IBM Watson Advertising

How Digital Technologies Can Help Build a Human Brand

IBM Watson Advertising

How Digital Reality Shifts the Brand-Customer Dynamic

IBM Watson Advertising

Cognitive Engagement Is the Key to Transforming Customer Experience

IBM Watson Advertising