Behind McDonald’s Latest Music Collabs Sparking Local Cultural Conversations

With an impressive brand-building background at PepsiCo and Kimberly-Clark, Lizette Williams found her niche in driving growth with diverse consumers. But professional experience aside, Lizette says growing up in The Bronx, New York is what led her interest in all things culture and music. See how she’s putting that passion to good use, leading McDonald’s first African-American campaign in 16 years and new musical collaborations.

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@heidepalermo Heide is the vp, head of community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.