Canoo’s Head of Marketing Shares How to Build a Pre-Launch Brand

From General Mills to MeUndies to Lyft, Matt Kerbel’s experience across traditional and DTC companies has provided the perfect footing for his latest endeavor—disrupting the automotive industry and redefining the future of mobility. As head of marketing and strategy at Canoo, the electric vehicle (EV) membership company set to launch in 2021, Matt and his team are building the brand from the ground up. Here, he shares meaningful career lessons and how the brand is game-ifying customer acquisition and thinking about “phygital” experiences.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.