Chipotle CMO Chris Brandt on Celebrating First Downs, Not Just Touchdowns

Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy into the brand, not just buy it.  Alongside a whole new leadership team at Chipotle, Chris has been hard at work redefining what food could be and underscoring their purpose to cultivate a better world.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.