Coca-Cola’s Brynn Bardacke On The Hybrid Agency Model and Democratization of Creativity

During our first-ever CMO symposium earlier this year, we talked a lot about the “new (old) agency model” and new rules for content creation. And with the growing trend of moving agency models inside brand walls, we talked with Brynn Bardacke about leading Coca-Cola’s in-house and hybrid creative agency, the future of content creation and her team’s work on a first-of-its-kind creative partnership for Stranger Things season 3, premiering July 4.

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@heidepalermo heide.palermo@adweek.com Heide is the vp, head of community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.