During our first-ever CMO symposium earlier this year, we talked a lot about the “new (old) agency model” and new rules for content creation. And with the growing trend of moving agency models inside brand walls, we talked with Brynn Bardacke about leading Coca-Cola’s in-house and hybrid creative agency, the future of content creation and her team’s work on a first-of-its-kind creative partnership for Stranger Things season 3, premiering July 4.
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