Edwina Dunn on Using Adversity as a Springboard to Triumph

Anyone who has been involved with customer-centricity has heard of Edwina Dunn. A pioneer in the loyalty space along with her husband Clive Humby, dunnhumby created the first loyalty program in 1994 on behalf of Tesco, one of the world’s largest retailers. By 2011, when Edwina and Clive took a step back, dunnhumby had expanded into many retailers reaching 350 million customers in 25 countries and has continued to grow, today reaching 1.3B shoppers globally. Now, Edwina is leading another massive global initiative, this time supporting women’s advancement and empowerment through her organization The Female Lead. It’s already one of the top 5 Global Campaigns for Female Empowerment and with a million followers on LinkedIn, as she says, “we intend to keep growing.” I have no doubt they will and we’ll be here supporting her on.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.