Google’s Head of Social Lab Urges Brands to Listen More Actively

In a time of a pandemic and protests, social conversations are changing at a fast-paced speed. Marketers trying to keep up are taking action to carefully navigate these social conversations—for example, avoiding scheduling posts in case these coincide with ill-timed news. Santiago Pochat, Head of Social Lab at Google, delves into how his team is leaning into emerging social trends to promote well-being and shares advice on how brands can avoid potential pitfalls.

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@juliangumbo Julian Gamboa is a social media and marketing manager at Adweek.