How do you properly send off the most watched (and talked about) show in HBO history? The answer is you don’t. You give it to the fans. And that’s exactly what HBO’s EVP of Program Marketing Zach Enterlin did. Here, Zach shares his view on the data revolution, priceless career advice and a look at how his team used the power of fandom to pull off a first-of-its-kind campaign for the final season of Game of Thrones.