With consumers’ trust in brands declining to not-so-surprising lows, marketers need to be smart (and crafty) about how they get and use customer data. Enter Jebbit. Co-founder Jonathan Lacoste first started the data-tech company in college with now co-founder Tom Coburn and has since helped brands like Monster.com and Express gain invaluable first-party data from the modern-day consumer. Read on to see how these ‘declared’ insights are the new data gold and how brands can take advantage.
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