How Mastercard’s Chief People Officer Builds Bridges Between Marketing and HR

Michael Fraccaro encourages CMOs to have a point of view and embrace the new and different

What is a Chief People Officer? According to Mastercard’s Michael Fraccaro, the role encapsulates everything to do with people. The brand intentionally made a change a few years prior to move it away from the human resources (HR) function to the people and capability function. He is responsible for all HR functions globally, including driving cultural transformation, building leadership capability and creating a company that is “most valued to work for.”   

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@almannarino Al Mannarino is the content director for Inside the Brand at Adweek.