How The Trade Desk’s Crystal Eastman Fosters Curiosity and ‘Joyful Experimentation’

Undoubtedly, the pandemic has brought on seismic changes in our industry, but Crystal Eastman is more than up for the challenge. Having spent most of her career in financial services—working for brands like American Express and BlackRock—Crystal took the adtech world head-on as the go-to-market strategy lead for The Trade Desk. Here, Crystal shares why this as a time to explore digital innovation that marketers used to only dream about, what she’s learned from jobs that others wouldn’t take on, and how she ensures her team feels safe enough to take risks.

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Luz Corona is the community content manager at Adweek, curating trends, tips and advice from top brand leaders to help marketers grow.