Katrina Craigwell is Transforming Banking for a Digitally-Savvy Generation at Finn by Chase

Katrina’s innovation superpower? Leading marketing for one the first digital-first, all-mobile banks launched by a major banking brand. Targeting younger generations, she’s on a mission to change the stodgy reputation of banking by delivering a high-value product that customers are excited to use. Fun fact? You probably didn’t know that Katrina considers herself a classic introvert.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.