How PepsiCo CMO Kristin Patrick Leads Lifestyle Brands As A Cultural Curator

Kristin Patrick shares her diverse and exciting career path that included stops in law school, entertainment, fashion, beauty and even as former CMO of Playboy to become the first ever CMO of Brand Development for PepsiCo.  This new role allowed Kristin to take full advantage of her unique strengths in bringing together creative storytelling and digital entertainment. As Head of Brand Development, Kristin works across all divisions of Pepsi and is focused on digital strategy, content development and long-term brand strategy.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.