The Standard CCO Landis Smithers Takes Creative Risks to Deliver Memorable Hotel Experiences

Landis Smithers, Chief Creative Officer of The Standard, knows a thing or two about bold creativity and innovation, having worked for brands like GRINDR and Playboy before joining the unique hotel brand. Known for daring and disruptive stunts, including the recent ‘Ring Your Rep’ campaign where guests could phone Congress from The Standard phone booth, The Standard is exploring unconventional ways to serve hotel guests. And as The Standard prepares to go global – opening in London later this year – Landis and team are charged with honoring the heritage of the company, but with a refreshed POV. Read on to see how Landis is taking creative risks and setting a new standard for hospitality.

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.