This summer at the Cannes Lions International Festival of Creativity, Live Nation introduced new AR features, giving brands a new way to engage with fans and festival-goers at the peak of their excitement. Spearheading these efforts is Kevin Chernett, Live Nation’s EVP of Global Partnerships & Content Distribution, who in his 16 years with the company has helped it evolve with the changing media landscape. Here, he talks about the future impact of 5G, how they’re measuring success of AR-powered experiences and what they’re working on next.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.