Live Nation EVP Talks AR-Powered Engagement And Future of 5G

This summer at the Cannes Lions International Festival of Creativity, Live Nation introduced new AR features, giving brands a new way to engage with fans and festival-goers at the peak of their excitement. Spearheading these efforts is Kevin Chernett, Live Nation’s EVP of Global Partnerships & Content Distribution, who in his 16 years with the company has helped it evolve with the changing media landscape. Here, he talks about the future impact of 5G, how they’re measuring success of AR-powered experiences and what they’re working on next.

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@heidepalermo heide.palermo@adweek.com Heide is the vp, head of community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.