Spotify’s Mayur Gupta on Defining the Brand’s Always-On Demand Creation and Demand Capture

Mayur’s innovation superpower? Leveraging the “always on” intersection of data, technology and great content to predict what a customer wants before they do. Fun fact? You probably didn’t know that Mayur started his career as an engineer and approaches marketing as “art in science and science in art”.

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.