Spotify’s Mayur Gupta on Defining the Brand’s Always-On Demand Creation and Demand Capture

Mayur’s innovation superpower? Leveraging the “always on” intersection of data, technology and great content to predict what a customer wants before they do. Fun fact? You probably didn’t know that Mayur started his career as an engineer and approaches marketing as “art in science and science in art”.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.