Nestle’s Orchid Bertelsen on Testing Conversational AI and Failing Forward

Leading digital innovation across more than 70 brands in the Nestlé USA portfolio, Orchid Bertelsen knows that being truly innovative starts with the problem you’re trying to solve. It’s this approach, coupled with a strong “fail-forward” culture, that helps Orchid avoid shiny object syndrome when it comes to tech innovations. Here, see how Orchid’s team is exploring conversational AI more deeply, testing new voice ads with Pandora and why hustle and grind don’t necessarily lead to happiness.

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@heidepalermo heide.palermo@adweek.com Heide is the vp, head of community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.