From running out of money to generating $2.5 billion in sales, the comeback story for ecommerce platform Privy is nothing short of impressive. Newly named CMO Dave Gerhardt and former vp, marketing, Drift has seen it all—having worked at Privy in 2014 when it had $1,000 left in the bank. Now, the company is harnessing the rapid rise of smaller, DTC companies with clients like Leesa Mattress and popular jewelry brand Mejuri to reinvent its business model. Gerhardt shares his journey into mar tech, why he returned to Privy and the biggest challenges for DTC brands today.
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