Privy CMO on the Ecommerce Company’s Comeback and Building a Sustainable Business

From running out of money to generating $2.5 billion in sales, the comeback story for ecommerce platform Privy is nothing short of impressive. Newly named CMO Dave Gerhardt and former vp, marketing, Drift has seen it allhaving worked at Privy in 2014 when it had $1,000 left in the bank. Now, the company is harnessing the rapid rise of smaller, DTC companies with clients like Leesa Mattress and popular jewelry brand Mejuri to reinvent its business model. Gerhardt shares his journey into mar tech, why he returned to Privy and the biggest challenges for DTC brands today.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@heidepalermo Heide is the vp, head of community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.