Rachel Weiss, whose role recently evolved to VP of Strategic Growth and Open Innovation for L’Oreal USA, has a knack for purposeful innovation. And when she joined us for the Adweek Symposium in NYC last month, her contributions to the “what’s working and what’s not” when it comes to innovation were nothing short of impactful. In her current role, she’s tasked with leading digital strategies, including disruptive technologies and new digital business ventures for the beauty brand, but what’s truly novel about her work is her focus on developing women entrepreneurs. Six years ago, Rachel founded L’Oreal’s Women in Digital initiative, supporting women pursuing careers in digital and IT with testing, mentorship and recruitment opportunities – and they’re getting ready to relaunch the community-driven program this spring. Read on to hear about Rachel’s career journey and why patience and iteration are critical to successful innovation.