Square’s Lauren Weinberg on How the Brand Tells Real People’s Stories

With a background leading consumer research and media planning for companies like Yahoo and Viacom, Lauren was drawn to Square’s insights-driven marketing approach. Now, Lauren is experimenting with new storytelling techniques and on-the-ground activations to reach small business owners where they are, while telling their authentically-compelling stories. Here, Lauren shares the latest from the brand’s “Dreams” mini-movie series (running strong since 2017 and earning multiple accolades) along with her advice on how to influence others.

@heidepalermo heide.palermo@adweek.com Heide is the vp, head of community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.