Taking a Beloved Brand Beyond the Cosmetics Counter

Stephanie’s Innovation Superpower? Combining newer digital tactics (like behavioral web push) with the tried and true (constant A/B testing) to get back to the real heart of marketing – creating lasting relationships with customers. Fun fact? You probably didn’t know that Stephanie is a passionate leader who believes in hiring for cultural fit over skillset.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.