To Boost Women Forward, Duracell’s CMO Is Changing the C-Suite Mold

As a globetrotter (and we kid you not), Tatiana Vivienne Jouanneau knows a thing or two about how culture informs the customer experience. Though she’s lived in many locales, read on to learn the singular truth she lives by that has helped paved her way to an accomplished career in marketing.

@lgranatstein Lisa Granatstein is the Chief Content Officer at Adweek.