Ulta Is Amplifying Voices To Build Empathy, Community and A New Makeup Collection

Karla Davis’ path to Ulta Beauty is anything but happenstance. While she spent some time in CPG, for brands like Johnson & Johnson, PepsiCo/Quaker and Kraft Foods, Karla has always dreamed of being in the world of beauty. Now, as Sr. Director of Integrated Marketing and Media at Ulta, Karla is spearheading creative new partnerships resulting in valuable new insights for the brand and even a new makeup collection.

@heidepalermo heide.palermo@adweek.com Heide is the vp, head of community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.