How Visible’s Minjae Ormes Leverages Community and D2C Thinking To Fuel The Modern-Day Mobile Carrier

How do you make a name for your brand in an industry teeming with barriers, amidst well-established competitors? Just ask the team at Visible and their fearless marketing leader Minjae Ormes. As the first all-digital wireless carrier in the U.S., this offshoot brand from Verizon is challenging traditional teleco conventions, tapping into modern-day, direct-to-consumer strategies while leveraging the power of an established network. From building a lifesize “music box” to represent its transparency to being shortlisted at Cannes for its anti-store 404 campaign, Minjae shares how applying an entrepreneurial mindset and throwing out the playbook is helping the brand gain traction.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.